“Consciously working on addressing the needs of rural consumers by offering them the most relevant packs,” said Coca-Cola India
Post-Covid, Coca-Cola India has expanded its distribution network far more quickly than it did prior to the pandemic, reported Businessline. The company hopes to maintain this momentum during the non-summer months as well. With a strong emphasis on rural areas, the beverage company has been strategically concentrating on stepping up distribution through the general trade channel.
While talking to Businessline, Sundeep Bajoria, vice-president, of India Franchise, Coca-Cola Company, said that the products are now available at more than four million stores compared to about 2.7 million stores in pre-pandemic times. He added, “Kirana stores have been one of the biggest contributors to this growth. We have been working closely with Kirana stores to upgrade their capabilities in the form of optimal cooling solutions to sell beverages and help them capture new profit pools.
Source – Business Standard. https://www.business-standard.com/article/companies/coca-cola-india-expands-distribution-network-to-rural-market-kirana-stores-122101200510_1.html
